"Our mission is to promote the authentic symbol of Palestine, while at the same time spreading awareness of the Palestinian struggle and heritage."
--Mai Bader
The Kufiyeh Project was conceived by concerned activists from New Orleans Palestine Solidarity and the Austin Coalition for Palestine, in coordination with Palestine Online Store. The project is not-for-profit, and its objectives are:
1. To proactively promote the kufiyeh as a symbol of Palestinian identity, resistance, struggle for justice, and solidarity with it.
2. To support Palestinian industry and make sure that kufiyehs continue to be produced in Palestine.

Our strategies and tactics will include asking progressive celebrities to wear it and to speak up for justice in Palestine. We also intend to promote the Palestinian-made kufiyeh as much as possible using all forms of publicity. And, last but not least, we will support the Hirbawi factory to the best of our ability and also encourage better quality production.

The Kufiyeh Project is currently being coordinated by Mai Bader and Haithem El-Zabri, and an advisory board is being formed. Income generated from sales and contributions will be rechanneled into the project (under supervision of the board) to pursue the above-mentioned objectives.